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Introduction to Dr. Doughman - When entrepreneur and educator Dr. Doughman (Chapel Hill) walked into our store amazing things started to happen.  Dr. Doughman manufactures Pure One™ to support the Pure One -STEP 1 Program and a clinically optimized benefits program called the Omega-3 DHA Therapy™.  We thought he was another product rep because he first politely inquired if we would be interested in carrying a new nutraceutical oil from algae, a clinical strength Omega-3/DHA product called Pure One™.  We had not heard of such products in 2007.  He assured me we had been referred to him due to our good community reputation.

 

 

Pure One ™ capsules are softgel capsules made from algae-based gelatin, not bovine gelatin, so this a truly innovative vegetarian/vegan product-100% allergen free-made to replace the need for fish oil.

Not only is this golden oil good for people allergic to fish, now Pure One™ even improves upon fish oil for all our clinical omega-3 needs, says Dr. Doughman. He claims it’s so safe the FDA accepts only algae oil as a safe Infant Formula source of omega-3s.  That means it is better than fish oil for pregnant and nursing mothers.

 

 

DHA Scientific Claim: Because DHA is the only Omega-3 you need, Dr. Doughman educates people that our bodies can readily make all other forms of Omega-3 from DHA as needed. Pure One™ offers 250% more DHA per capsule than standard fish oil.  The DHA Therapy™ program aims to end DHA deficiencies in the body by doubling circulating plasma Omega-3 levels and this process takes about 3 months with only 4 capsules per day (2 bottles per month). To maintain plasma Omega-3 levels following the first 3 months 2 capsules per day are needed.

 

Successful Sales Model - There is nothing better than a simple therapy program to help sell product. In September 2008, Dr. Doughman released a short article on Alzheimer’s that was published in a free local monthly magazine featured in doctors’ offices around here. That month and since, Pure One™ is our best seller in both quantity and dollars! We have many repeat buyers for Pure One™.

 

We Promote Pure One™ Daily - We’ve been using a promotional flyer as a bag stuffer. Furthermore, to encourage people to start on the 3 month Omega-3 DHA Therapy™ program. We’ve been highly successful offering the following special: Buy 5 bottles and get 1 bottle for free. This gives the 6 bottles needed for the first 3-month therapy. About a third of our Pure One™ customers buy 5 bottles of Pure One™ at a time to get the 6th bottle free.  Dr. Doughman replaces the one free, so we don't lose anything.

 

Source-Omega Support - The product label supports both children and adult serving sizes. Dr. Doughman actively supports his customers, product, and retail outlets with ongoing training, consultation and promotional materials. He recommends making the product a central feature and a talking point for customers that come into your store. Articles and published peer reviewed papers, including those by Dr. Doughman’s are able to link DHA deficiency to many health concerns - especially to cardio, eye, diabetic and cognitive issues in both the young and old or to high triglyceride levels in middle age and older adults.  The company has a well developed and informative website.

 

Wolf Family Testimony: In addition, as true beneficiaries of this successful product through our store, we take the product ourselves.  We give it to our entire family. Dr. Doughman encourages store owners to take Pure One™ themselves to see what he means by the Pure One difference.  After we completed his 3-month program, we were so pleased with how we felt we couldn’t keep this information to ourselves. Dr Doughman insists on personal results and says "Good news goals give good news results."  So the Wolf family hopes for all your good news results for your family and friends, loved ones, you, and we wish you the same blessings strait from the bottom of our purest hearts.