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Nutra India Summit: Brand Marketing from India to USA

Sheldon Baker will cover brand marketing at Nutra India Summit 2011


February 17, 2011 12:01 AM

Sheldon Baker, senior vice president of the Clovis-based Baker Dillon Group, the award-winning nutraceutical brand marketing firm and one of the industry's premier advertising and public relations agency, will be one of the esteemed speakers at the 6th Nutra India Summit 2011, in Mumbai, India, at the World Trade Centre from February 15-18. The nutraceutical summit is considered India's flagship event for the nutraceutical, functional foods, dietary supplement and health food industries.

The four-day event consists of an international conference, trade show exhibition, health professional and nutritionist forum, poster session for young researchers and CEO Summit and Nutra Awards. Event organizers expect more than 500 attendees to participate from the nutrition, food, pharma and science sectors.

Baker, with 20 years of nutraceutical brand marketing and media experience and responsible for creating and launching the iconic CitriMax ingredient for InterHealth, as well as several other well-known supplement ingredient and retail product brands including Ostivone, Cognizin and Versana, will focus on the importance of brand marketing and North American cultural differences in the conference segment called Nutra markets on the growth curve--Key consumer drivers that will shape tomorrow's industry, on Wednesday, February 16.

"Many companies from India, as well as other countries, who want to enter the North American supplement marketplace from abroad must recognize that there are cultural distinctions that can impact the marketing approach both short and long term," Baker said.

"Furthermore, most companies have limited knowledge or experience about how supplement ingredients and retail products are distributed and sold in the US. In the end, a lot of time and money is invested, only to fall short of expectations on successful new marketplace expansion."

"It is imperative for companies that say they want to be a supplement leader to take the necessary strategic steps to position themselves effectively with the proper look and feel in order to move to the North American forefront," says Baker.  

The event is organized by CFTRI, CSIR and MM ACTIV Sci-Tech Communications and supported by leading industry associations like HADSA, Pharmexcil, OPPI, IDMA, ADMA, IDA and ABLE.

Baker can be contacted at or 559.325.7191.


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Baker Dillon Group, the award-winning nutraceutical brand marketing firm and one of the natural products industry’s premier promotion firms has formed a strategic marketing alliance with MediaMedic Communications Pvt. Ltd. based in Mumbai, India. MediaMedic led by Priti Mohile, co-founder and managing director, is dedicated to healthcare communications and has a deep understanding of the health industry including the nutraceutical, health food and pharmaceutical sectors. The agency’s area of thought leadership consists of marketing communications and government regulations in India. MediaMedic Communications covers specialty areas catering to consumer health benefit communications and has dedicated themselves to service brands and products with a health message. Baker Dillon Group under the direction of co-principals Sheldon Baker and Karena Dillon, is a Total Involvement Marketing™ firm specializing in product and corporate brand development, advertising, public relations, promotion, graphic design, collateral materials, website development, social media, corporate event production, and trade show promotion, as well as other elements to create successful corporate business strategies. Baker recently spoke at the Nutra Indian Summit in Mumbai, where he discussed the need for Indian companies who want to be a supplement leader to take the necessary and strategic steps to position themselves with the proper look and feel in order to move effectively to the North American forefront. “There are viable opportunities to sell ingredients and retail products in the U.S., but companies must be willing to work with knowledgeable and reputable nutraceutical industry consultants to help ensure business success,” said Baker. Baker Dillon Group and MediaMedic will work together on business development opportunities in India and North American markets, according to Baker. For more information contact Sheldon Baker at or 559.325.7191. The website is MediaMedic website is

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