The media play of an old issue in Alzheimer's omega-3 research has been curiously heightened by Robert Orr's complaints.  But news reporting of omega-3s, adwords, and advertisements are dominated by fish oil, so fish oil will start fighting the impact of the play on sources without much harm to algae oil as few know about it still and such news is actually helpful.  Even people taking algae oil sometimes forget it is not fish oil, so it is helpful for building awareness.  So all that is happening is a backfire making Ocean Nutrition Canada, an importer of fish oil to the USA, look like they don't know what they are talking about as fish oil can't do any better for Alzheimers, ever, so what do they have to loose by making a stink?  The DHA Cognitive Study did not fail and the study was an important first step.  Fish oil might like to go back to school.  Because fish oil omega-3s are such powerful search terms, all that is happening, I believe, is that the media nuances are due to lack of public awareness being leveraged with an 'inaccuracies campaign' that will stick to fish oil not algae oil, which is always pure and sustainable.  Algae oil has been very useful and shares in serving the global demand with products Made in the USA, not Canada.  That is why Source-Omega's work is so important, we give USA sourced and USA manufactured products that are serving the world with innovations that have evolved past hunting and gathering fish at the corporate level.  What also should be discussed is how fish oil ethyl esters are being marketed as Natural, which is false and misleading full of serious, fishy inaccuracies, if not just stealthy marketing of concentrated fish oil byproducts made suitable for human consumption after significant processing and chemical alteration.  Life Life Naturally.  Perhaps Robert Orr can start by cleaning up his own act, but the fishy smell and taste may linger. 

Dr Scott Doughman