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Pure One Story and the Power of Harnessing the Ocean's Natural Resources Inland

RE: International Press Interview.  NutraIngredients-USA.com
 
Responses by Scott Doughman, PhD
 
1)       What are the benefits of Pure-One compared with conventionally derived similar products?
As an expert I make recommendations for how to obtain equal or better results compared to fish oil.  Pure One™ is made to have a metabolic ratio of DHA and EPA to match brain and organ tissue omega-3 compositions.  Our Patent Pending Omega-3 DHA Therapy™ recommends 1200 mg DHA + 40 mg EPA (4 capsules daily) as the Optimized Omega-3™ dosing for gaining a peak omega-3 index in 3 months.  The therapy is disclosed to be an accretion therapy for ending omega-3 deficiency, a risk in an estimated 70% of the US population.
 
2)       How does your omega-3 differ from marine sourced material?
 
Marine algaes make long chain omega-3s.  Pure One is from a cultured single strain optimized for fatty acid production in a pure form from start to finish.  Fish oil requires decontamination for human consumption.  Both sources provide high quality omega-3s, but algae oil is more stable, especially when encapsulated in a vegetable based softgel because peroxides found in gelatin can shorten shelf life and cause rancidity over time. Fish oil is also mainly a byproduct of the fish industry first used in cosmetics and now in supplements too.
 
3)       Have you noticed an uptake of interest after BP’s Gulf disaster and if so how much?
 
Yes, of course.  First of all companies are getting interested and calling.  There is a huge interest suddenly.  Second, customers are more willing to discuss the ecological significance of algae oil as a sustainable resource that is scalable and non-depleting of existing food stocks.  Purity remains the number one concern in omega-3s and the main reason for conversion to algae oil from fish oil.  Taste and reflux issues with fish oil are also eliminated with Pure One algae oil, so customers remain loyal and compliance is rarely an issue.  Customer interest has up-ticked, but much less than the corporate interests.
 
4)       What are your customers saying about the Gulf accident relative to omega 3 sources?
 
It seems to be a real eye opener to some people.  I believe the label of some fish oil lists the oil sources.  For example, I have seen some fish oil labels say from sardines, mackerel, menhaden etc,  Many of these fish migrate through the gulf, perhaps some are coming from the USA shores. Also, one customer asked if fish oil used in dietary supplements is made from fish caught just for the oil or if the dietary supplement oil is a by product of the processing plant waste. Higher end fish oils are sourced sustainably.  One customer told me though that this just means the size of the holes in the fish nets are a little bigger.  Another point is that there are two fish industries "farmed" and "wild".  Many do not understand how this works or what are the contaminant levels in farmed fish. High temperatures this summer and the oil spill together are all over the news and concerning people.  I report on my blog how 90% of salmon stocks crashed after the Exxon spill in the 80’s.  I’m predicting a Gulf ecosystem collapse is imminent and that it will not be ignored as it is right here and not way up in Alaska.  This is close to home.  Plus the Exxon spill was never fully cleaned up so there is still oil contamination up there more than two decades later.
 
5)       What should people conclude from the Gult accident with regard to omega 3?
 
I think it is too soon to tell.  As a scientist I have asked whether there will be an actual replacement need for algae oil now.  People are quickly and intuitively connecting the two, the oil spill and the fish industry, which perhaps is linked to fish oil too. I don’t think fish oil can say they are untouched by pollution and the spill likely makes it harder to untangle the fish from that association.
 
6)       What outlets is [are] your product supplied to?
 
We are a manufacturer and seek distributors. Pure One is an international product, available through our websites www.source-omega.com and www.pureone-dha.com.  We export to Sweden through www.Veganlife.se.  Pure One is also carried by doctors and health professionals.  The online Vegan stores in the USA are providing Pure One.  VeganEssentials.com is the strongest Vegan products outlet for our product in the USA.  We ship to Europe, India and South Asian countries as well.  The UK is contacting me quite a bit in the past few weeks.  Things are rapidly expanding. 
 
7)       What is the size, by volume or quantity, of the market segment at which your product is targeted?
 
This is hard to truly know.  It does not concern me as we focus on quality and value, positions of integrity and win, win partnerships.  Our business model suggests $15 million to $150 million in profits are likely within the next 5 years depending on the partnerships and joint ventures we form.  Source-Omega is able to contract manufacture, private label, and formulate dose and capsule choices.  I also consult on omega-3 research, publish academic reviews, and champion putting vegetarian oils in the AL-G™ vegetarian softgel we use.  These are topics companies have been contacting me about to assist with, mainly this summer.   
 
8)       Any other points to make?
 
Our unique offerings are becoming more exclusive and valuable the longer I hold fast to my original values and positions.  I have not changed these since starting.  I also am highly selective.  I turn away far more companies than I accept.  The profit motive was not the first nor the only reason I founded the company and that means something very special. 
  
HELP EVER, HURT NEVER
Dr Scott Doughman
PhD Biochemist, Lipidologist  
President & Chief Scientist
SOURCE-OMEGA, LLC
Phone: 919-360-5275
Chapel Hill, NC
 
 
Pure One is Manufactured with Love by
SOURCE-OMEGA, LLC
 
 
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From: Michael STONES [mailto:michael.stones@decisionnews.com]
Sent: Wednesday, July 07, 2010 12:45 PM
To: scott@source-omega.com
Subject: NutraIngredientsUSA.com questions
 
Hi Scott,
 
I’m a journalist with NutraIngredientsUSA.com.
I’d like to write an article about Pure-One.
I’d be grateful if you could answer the following questions by the end of your working day please:
 
9)       What are the benefits of Pure-One compared with conventionally derived similar products?
10)   How does your omega-3 differ from marine sourced material?
11)   Have you noticed an uptake of interest after BP’s Gulf disaster and if so how much?
12)   What are your customers saying about the Gulf accident relative to omega 3 sources?
13)   What should people conclude from the Gult accident with regard to omega 3?
14)   What outlets is your product supplied to?
15)   What is the size, by volume or quantity, of the market segment at which your product is targeted?
16)   Any other points to make?
 
Thanks for your help at short notice.
 
Regards 
Mike
 
Mike Stones
Editorial director
michael.stones@decisionnews.com
 
Decision News Media
Le Belem 
355, rue Vendémiaire
34000 Montpellier
FRANCE
Tel:  +33 (0) 4 99 52 24 52
Fax: +33 (0) 4 99 52 28 75
P
 
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