Source Omega LLC
Source Omega
Chapel Hill, NC 27516
Phone: 919-360-5275
SOURCE OIL Water Extracted Chromista Oil
Water Extracted Algae Oil Capsules


PURE ONE® DHAlicious™ Puts Innovation First: Launches New Omega-3 Chromista Oil Product

September, 2012

Chapel Hill, NC, September 11, 2012 --( Source-Omega announces the launch of PURE ONE® DHAlicious™, a new liquid omega-3 supplement. PURE ONE® DHAlicious™ commercializes SOURCE OIL™ (Chromista oil), the company's water extracted DHA Chromista oil.

The new product's ingredient processing does not involve any hexanes or alcohols at any step. PURE ONE DHAlicious omega-3s are blended with only USDA organic ingredients. The company says PURE ONE DHAlicious is not yet certified organic while developments for the same move forward.

Chromista is the Kingdom name for Schizochytrium sp algae. Chromista oil is a common scientific name used by Source-Omega to define a category of DHA-rich algae oils. Chromista oils contain mainly DHA with some EPA omega-3 fatty acids.

The PURE ONE DHAlicious label says about a half-teaspoon contains 720 mg DHA and 15 mg EPA as daily support for cardiovascular, metabolic and cognitive health.

More than just enjoyable, PURE ONE DHAlicious enjoys United States Food and Drug Administration qualified heart health claims for cardiovascular disease risk reduction. It supports the maintenance of normal plasma triglyceride levels. PURE ONE DHAlicious uniquely supports its safe use by Type-2 diabetics regardless of dietary background.

Scott Doughman, PhD, CEO and Chief Scientific Officer at Source-Omega said, "We address demands for clean-finishing, guilt-free, planet-friendly omega-3 DHA+EPA products. PURE ONE DHAlicious tastes, well, delicious. It is blended with organic lemon and green tea flavor. Our pro-organic positions are compliant with this niche to establish leadership and to win back the public's trust of DHA algae oils in the USA. With DHAlicious taste, my children now enjoy their omega-3s without capsules. I suggest trying DHAlicious by the spoonful or mixed with vanilla flavored soymilk, yogurt or ice cream. You can really taste a winner."

Analysts in the omega-3 trade may want to know if Source-Omega's model is feasible against a virtual monopoly. The company answers that it had incubated five years to manufacture and private label PURE ONE. Then forward to today's DHAlicious launch which signals the establishment of a new independent supply-chain controlled by Source-Omega.

Dr Doughman said, "We first respond to our need to establish a DHA algae oil free market in the USA. It's a mission for us. Source-Omega carries the torch of real innovation since 2007. Our values put planet and science first. We were the first to publish an algae oil scientific review considering DHA+EPA in Chromista oils. We also watched our innovation firsts contribute to what became standard in the trade. For example, we were first to sell Chromista oil in carrageenan softgels starting Earth Day 2008. We promoted DHA+EPA in algae oil through an alleged DHA-only mandate. These positions became standard. We are now first to create a new US model in algae oil and one that is well protected from takeover and buyout. Perhaps the only thing left to do is hold an ice cream social to share the taste of DHAlicious, or we could sponsor a happy hour and invite the analysts" said Doughman.

About PURE ONE® DHAlicious™
Ingredients: Chromista Oil (algae oil; non-solvent extracted, green tea antioxidant), Organic Vegetable Oil Blend (organic coconut oil, organic olive oil, organic canola oil, organic palm fruit oil), Natural and Organic Flavors.

Free Of: animal products, fish, soy, sunflower, wheat, gluten, dairy, yeast, fragrance, hexane, solvents, chemical additives, synthetic preservatives, silicone, added colors and artificial flavors.

PURE ONE Supplement Facts: one liquid oil serving size is suggested at 2 mL per day from a 60 mL volume per bottle for a 1 month supply. Each serving contains 720 mg DHA (n-3), 15 mg EPA (n-3) and more than 20 mg of other omega-3 (n-3) fatty acids, also 140 mg DPA (n-6), 18 mg DH-GLA (n-6) and more than 20 mg of other omega-6 (n-6) fatty acids. The omega-3 to omega-6 ratio is 4 to 1 (755 mg n-3 to 178 mg n-6). Consumers are recommended to take between 1.25 mL (1/4 teaspoon) and 5 mL (1 teaspoon) per day.

Established in 2007, Source-Omega has remained specialized in the commercialization of Chromista oil for omega-3 product developments. Starting with Pure One, Source-Omega was the first to disclose all of the rich lipid components of algae oil in the original Pure One commercial product in 2008. Their Chromista oils have always contained DHA (n-3), EPA (n-3), DPA (n-6) and DH-GLA (n-6) in ratios that are Balanced to Match Your Body's Omega-3 Needs ™. Source-Omega's research and development sustained these efforts independently for the benefit of all people all around the world and the omega-3 DHA/EPA category. For more information please visit or call Scott Doughman at 919-360-5275.